1. Please enter the name of your company exactly as you would like it to appear in your logo. (e.g. 'Hewlett Packard')
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2. Would you like to include a tagline with your logo? If so, please enter your tagline here exactly as you wish it to appear in your logo. (e.g. 'invent')
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| 3. What is the nature of your company or corporation? What is its core business? (e.g. 'Computer products provider')
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4. Please describe your products or services: (e.g. 'Our company provides computing equipment, including data processing, data storage, printing, imaging and application servers hardware; we also provide consulting services to implement information technology solutions')
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5. Do you already have an identity or logo design?
If yes, why are you making a change? (e.g. 'we had our logo designed many years ago, when we were focused on individuals. Now, our target market is small and medium business, and our former tagline got old fashioned')
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6. Do you have a Website? What's its URL? (e.g. 'www. mycompany .com')
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7. What are some of the most important applications of your logo starting with the most important? (e.g. 'Business Cards, Building signage, work trucks, website')
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8. Target Market: Who are your customers? Where are they? Is your products/services aimed at a particular sex / age / income range / group? Are yours massive products or niche products? Your positioning is based on price, quality or price/quality ratio? (e.g. 'Our customers are mainly truck drivers who hope to spend the night in a familiar environment. Our customers are 40 or higher, and they prefer to pay some extra money to get a well-furnished bedroom and personalized service')
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| 9. Which of the following characteristics describe the image you want to project? (e.g. ' Modern, Traditional, Clear, Intricate, Reserved, Familiar etc..')
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10. Would you like a symbol or a logotype?
Symbol: This is a more abstract illustration with your company name typeset alongside (e.g. Ferrari, HP, Mc Donald's, Nike, Lucent, Blockbuster)
Logotype: This incorporates your company name into the logo itself (e.g. Ford, IBM, Microsoft) |
11. Do you have a preference of colors in your logo design? (e.g. 'I'd like letters in black, a drawing in red and orange, and background in white)
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12. Do any existing corporate logos appeal to you?
Please list the websites where they can be seen (e.g. 'www.ibm.com')
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13. Is there anything specific that you DEFINITELY do want to see in your logo? (e.g. 'I want to see a tyre in my logo')
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14. Is there anything specific that you do NOT want to see in your logo? (e.g. 'I do not want to see a picture of a hammer, because it identifies to my main competitor')
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15. Please give us any other information that could assist us in producing your ideal logo and identity:
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16. You want to make:
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